Oregon community credit union
At Oregon Community Credit Union, they have strong relationships with their members. They’ve had tons of special experiences with their members, from buying first cars to volunteering at local charities. With these experiences come remarkable stories, and we love sharing them again and again.
Whole Foods Market asked Allegro to find and develop a new source of spring water. After a two-year quest, they located a geothermal spring for sale in the mountains near Council, Idaho. When they tested the spring’s water, Allegro discovered an amazingly pure source, more than two miles deep and 11,000 years old, full of beneficial minerals and a silky-smooth taste. They just needed a way to get the word out.
We created a brand story called “The Source—Goodness,” which emphasized characteristics of the water’s source, from its geologic beginnings to the resort history of the property, offered up as a rustic spa since the 1800s for the water’s therapeutic benefits. Along with the brand story, we developed short- and longer-form brand messaging, including a tweetable message and a tagline, “Deep Down Good.” Working collaboratively with Allegro, our design team crafted a simple yet slightly rustic brand design with a definite Americana vibe..
each occu member has a story to tell
We’ve had tons of special experiences with their members, from buying first cars to volunteering at local charities. With these experiences come remarkable stories, and we love sharing them again and again.
With each member, comes a unique story
From reaching financial stability to teaching their children to save, every OCCU member has a special story to share.
The OCCu difference may surprise you
Random acts of kindness make everyone smile. That’s why Oregon Community Credit Union braved the University of Oregon campus to give away surprising gifts, high-fives and plenty of hugs.