Billy Mac’s Bar & Grill

Billy Mac’s Bar & Grill is a fun, friendly neighborhood pub located on the corner of 19th and Jefferson in Eugene, Oregon featuring Chef Bill’s signature gourmet items, small plates, fresh specialty salads, vegan & vegetarian items, hand scooped milk shakes and the best fries in town!

The Challenge

Chef Billy McCallum has been serving up the tastiest dishes Eugene has to offer for over 30 years. After the launch of Billy Mac’s, this establishment quickly became a go-to restaurant in the neighborhood. It was cozy, homey, and the food was delicious- which is where the previous branding fell short.

The Solution

While Billy Mac’s was receiving a renovation and face lift, we created a new logo, brand and menus that would capture the feel of the restaurant as well as adding a new, modern color palette that complimented the new interior. Whether it’s his famous prime rib or a new special dish, Chef Billy never disappoints and we wanted a visual that matched the value of the dishes he creates.

Services: Branding • Logo Design • Menu Design • Graphic Design • Color Palette 

Eugene's best neigborhood grill.

With over 30 years of experience in Eugene, Billy Mac's Bar & Grill has quickly become the go-to spot for the South Eugene Neighborhood. A perfect, welcoming atmosphere topped with amazingly delicious food.

Pacific Northwest Creative Agency based in Eugene, Oregon.
Available for projects world-wide.


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