BRANDING – GRAPHIC DESIGN

Billy Mac’s Bar & Grill

Billy Mac’s Bar & Grill is a fun, friendly neighborhood pub located on the corner of 19th and Jefferson in Eugene, Oregon featuring Chef Bill’s signature gourmet items, small plates, fresh specialty salads, vegan & vegetarian items, hand scooped milk shakes and the best fries in town!

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The Challenge

Chef Billy McCallum has been serving up the tastiest dishes Eugene has to offer for over 30 years. After the launch of Billy Mac’s, this establishment quickly became a go-to restaurant in the neighborhood. It was cozy, homey, and the food was delicious- which is where the previous branding fell short.

The Solution

While Billy Mac’s was receiving a renovation and face lift, we created a new logo, brand and menus that would capture the feel of the restaurant as well as adding a new, modern color palette that complimented the new interior. Whether it’s his famous prime rib or a new special dish, Chef Billy never disappoints and we wanted a visual that matched the value of the dishes he creates.

Services: Branding • Logo Design • Menu Design • Graphic Design • Color Palette

Eugene's best neigborhood grill.

With over 30 years of experience in Eugene, Billy Mac's Bar & Grill has quickly become the go-to spot for the South Eugene Neighborhood. A perfect, welcoming atmosphere topped with amazingly delicious food.

Based in Eugene, Oregon, but available for projects all over the world.

OFFICE

44 W. Broadway Ste. 222
Eugene, Oregon 97401

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