BRANDING

Design is so simple. That’s why it’s so complicated.

 

We don’t know your business like you do, and we don’t pretend that we ever will. We do know branding. By partnering with us, we can provide an outside perspective that is not possible from within the confines of your own walls. Let’s work together to unleash your potential.

Market Research and Brand Audits

Part of what makes brands special is the story they tell. We approach branding exercises with deep discovery, research, and immersion. We set out to fully understand the underpinnings of a brand, their audience, mission, and story. Our brand exploration workshops push our clients beyond thinking about what they do, and instead explore why they do it.

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Design Research and Concepts

At this stage, we will take that text-based information and translate it into visual concepts. The aim of this stage is to develop one or several stylistic directions which will allow fulfilling the branding goal and marketing needs. Moodboards, logo inspiration and initial sketches are important features of our research.

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Brand Identity

The look and feel of your brand. We help design the complete package. We create logos, wordmarks, taglines, icons, illustrations, key color palettes and typefaces. We also design brand collateral from business cards, brochures, trade show graphics or any print and digital graphic design.

Brand Usage Guidelines

Brand guidelines are, in essence, your owner’s manual on how to “use” your brand. These guidelines will be referenced by everyone who touches your brand, internally or externally. We take your brand elements (logos, wordmarks, taglines, icons, key colors, typefaces) and create a guide book for consistent style.

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Let's Work Together

Our approach is flexible and personalized to ensure we not only create the best looking, thoughtful solutions – but that we do it in the most efficient way possible to accommodate the needs of each unique client and project. Every project begins with getting to know our clients followed by internal research, strategy, and finally, execution.

Pacific Northwest Creative Agency based in Eugene, Oregon.
Available for projects world-wide.

           

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