Fifth Street

The Fifth Street Public Market

Located in the heart of Downtown Eugene, the 5th Street Public Market is a colorful collection of unique local and regional stores, restaurants, wineries, breweries and two boutique hotels. With over 50 local businesses covering more than four blocks, the 5th Street Public Market has been a favorite gathering place since 1976.

The place for everything, unlike anything.

Located in the heart of Downtown Eugene, the 5th Street Public Market is a colorful collection of unique local and regional stores, restaurants, wineries, breweries and two boutique hotels. With over 50 local businesses covering more than four blocks, the 5th Street Public Market has been a favorite gathering place since 1976.

SCOPE

Market Research

Competitive Analysis

Brand Audit

Brand Messaging

Visual Identity

Brand Guidelines

Media Buying

Photography

Traditional Media

Videography

Web Design

Social Media Management

The 5th Street Public Market. Located in the heart of Downtown Eugene, the 5th Street Public Market is a colorful collection of unique local and regional stores, restaurants, wineries, breweries and two boutique hotels. With over 50 local businesses covering more than four blocks, the 5th Street Public Market has been a favorite gathering place since 1976. Over the years, The Market has shifted and changed while experiencing growth. But with growth comes challenges in identity. Is it a shopping mall? A community hub? An upscale dining destination? An eclectic shopping experience?

The truth is that The Market is all of this, and more. The Market is the place for everyone. The Market is the place for everything. And through this campaign, we’ll be connecting with locals and travelers alike to make sure they know The Market is the place for them..

Brand Pillars

Community hub

We are the community hub for engaging events, elevated workspaces, boutique shops, neighborhood eateries and bars, unique hotels and the people who frequent them. Our job is to make The Market feel like something familiar to everyone while highlighting its unique offerings. See yourself at The Market.

High-end hospitality

Every experience at The Market may be different, but each and every one is unique to its user. Family friendly, welcoming, and luxurious at every turn, the Fifth Street Public Market is the premier gathering place in Eugene.

European Dreams

From the blooming flowers, to the sound of the fountain, you can’t beat the charm of The Market. Bright red bistro chairs, bold architecture; from Market Halls, to Market Alleys; the Fifth Street Public Market is as close to Europe as you can get without getting on a plane.

5th Street Holiday Campaign