Gallic & Johnson Financial
Gallic & Johnson Financial delivers fast, private-money financing for an array of unusual or difficult real estate situations, including industrial and commercial buildings, ranchland, forestland, apartment buildings, single-family homes and much more.
The Challenge
Gallic & Johnson was an established business with an aging brand. The old, two-tone logo made it difficult for a single color print, and didn’t match the value of service they provided. As a financial company offering unique solutions for real estate loans, they needed a brand that resonated with potential clients and investors.
The Solution
While the solution called for a new logo, our goal was to create a consistent brand that clearly communicated their purpose, value and industry expertise. The new logo and secondary mark allow for a variety of uses that weren’t achievable before. Adding a pattern to the mix allowed the brand to be versatile across other brand assets, including brochures and business cards. What once started as just a logo now stands firmly as a complete brand identity.
Services: Branding • Logo Design • Secondary Graphics • Print Design • Brochures • Business Cards • Headshots
A modern update to an established brand.
A classic and simple refresh for a company that was looking to modernize their brand.
Creating matching collateral.
Updating the collateral to match the new brand establishes brand cohesion across all touch points.
New headshots for the new brand.
A new identity can create a new tone and voice for your brand, so all of your assets should match that tone.
Based in Eugene, Oregon, but available for projects all over the world.
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